Lunch & Learn: Integrated Marketing Communications
Join us for a Lunch & Learn session with Jackie Krick, CEO of ECU Communications. She will explore the common reasons marketing campaigns miss the mark, even with strong creative and robust budgets. Discover how Integrated Marketing Communications (IMC) can transform fragmented efforts into a cohesive customer journey by aligning audience insights, messaging, channels, timing, and measurement.
We’ll cover the top causes of campaign failure, outline how to strategically assign channel roles, and show how to bring creative, media, and analytics together into one unified approach. Plus, you’ll get insights into the evolving landscape of search, including SEO and Answer Engine Optimization (AEO), and learn how to adapt your content strategies for AI-driven discovery. Gain actionable steps to build campaigns that are measurable, audience-focused, and successful across channels.
-
Where should I park?
Please park in the Discovery Parking Lot beside the pond across from Discovery Hall. Overflow parking is in the Occoquan Lot, across the pond. Hourly parking is available - pay via the ParkMobile app or by calling (877) 727-5758.
Hourly Schedule
- 11:45 AM - 12:00 PM
- Registration
- 12:00 PM - 12:50 PM
- Presentation and Q&A (Lunch provided)
- 12:50 PM - 1:30 PM
- Networking
Change my RSVP
Date
- May 13 2026
Time
- 11:45 am - 1:30 pm
Location
- 10930 George Mason Circle, Manassas, VA
Speaker
-
Jackie KrickPresident and CEOJackie Krick is the CEO and Founder of ECU Communications (ECU), a leading, full-service marketing agency established over two decades ago. Under her leadership, the agency has expanded its capabilities to develop, oversee, and launch impactful campaigns while collaborating with both government and private-sector clients. ECU excels at increasing brand awareness, recruiting top talent, generating demand, and driving business growth. Their innovative approach enables them to connect with a wide range of audiences through a comprehensive portfolio of customizable marcom services.
A dynamic leader in entrepreneurship and community advocacy, Jackie has dedicated her career to empowering others and creating pathways for success.
Jackie is an advocate for women in business and youth mentorship. She founded IMPACTOYOUTH in 2013, a 501(c)(3) nonprofit committed to empowering young people through leadership and workforce development programs.
Jackie also co-founded CenterFuse, a coworking space in Historic Manassas, VA, offering entrepreneurs and startups workspace, and networking opportunities to promote business growth.
Jackie holds a Graduate Certificate in Marketing from Georgetown University’s McDonough School of Business. Her professional development includes completing the Scaling for Growth Program with Virginia’s Department of Small Business Supplier Diversity in 2023, participating in the Stanford Latino Entrepreneur Leaders Program in 2016, and graduating from Leadership Prince William in 2015.
